Brand Identity: Space 519

When a new kind of department store opened in Chicago’s Gold Coast, I created a brand identity to match its curated, elevated vibe.

SPACE 519 offers a handpicked mix of fashion, home, and gourmet goods—curated by tastemakers Lance Lawson and Jim Wetzel. I designed everything from the logo and signage to shopping bags, ads, and even a custom scarf. I also branded The Lunchroom, the in-store restaurant, and The Lunchbox, its gourmet grab-and-go.

The result: a cohesive, stylish brand that brings the store’s refined, approachable feel to life across every touchpoint.